Practice Management Course Speaker

Attendees Welcome/Overview 2012 Sponsors Schedule General Practitioner's Course Important Dates Registration Abstract Schedule Call for Papers General Info Exhibitors General Information Meeting Prospectus & Registration Booth Availability & Floor Plans 2012 Sponsors Sponsorship Opportunities Past Products Exhibited 2011 Vendor List Course Details Abstract Schedule Conference Schedule Memorial Speaker Corneal Surgery Lab Residents’ Workshop General Practitioners Course Break outs Practice Management Pre-Congress Registration Hotel Host Hotel Driving Directions Travel Tips Attractions Networking Events

PRACTICE MANAGEMENT COURSES Wednesday, October 26th 5 Practical “Must Know” Ways to Use Social Media in a Specialty Practice & Practice Management for your ACVO/Merial Service Dog Event - Increase your Return on Investment (ROI)! (FREE Course - open to veterinarians, technicians and office staff!)
Course #1: 5 Practical “Must Know” Ways to Use Social Media in a Specialty Practice Time: Wed, October 26th, pre-congress, 2:00 - 4:00pm Cost: $65.00 Description: If you have been on the fence about the need to engage in social media for your specialty practice, it is time to get off. Your clients are there and you need to be, too! One of the reasons veterinary visits are down is the way that pet owners are using the Internet to direct their veterinary care choices. Specialists can take advantage of this tendency to tell their stories online to educate the public and to work better with referring veterinarians as well. This talk will cover 5 practical ways to use the web more effectively to increase awareness of veterinary specialty services and build your practice.	Sponsored by: Karyn Gavzer, MBA, CVPM President KG Marketing & Training, Inc. Springboro, OH 45066 www.karyngavzer.com 937-748-1156	Biography Ms. Gavzer is a practice management consultant specializing in marketing, training and customized solutions. She says her job is to help practices “go and grow” with new ideas and practical plans. Karyn has an MBA and she is one of less than 200 certified veterinary hospital managers (CVPM) in North America. She is a member of the American Animal Hospital Association (AAHA), an AAHA adjunct faculty member and one of the founders of VetPartners (formerly the Association of Veterinary Practice Management Consultants and Advisors). Karyn is particularly well known for helping practices with strategic planning and with implementing improvements from the AAHA compliance study. She is a sought-after consultant, speaker and writer on these and other management and marketing issues. Above all else, Karyn says she is a pet lover and one of the people that walk through the front door of your office every day. She makes a point of sharing that perspective in all of her work. Karyn lives in Springboro, Ohio.
Course #2: "Practice Management for your ACVO/Merial Service Dog Event - Increase your Return on Investment (ROI)!" Time: Wed, October 26th pre-congress, 4:00-5:00pm Cost: No charge (just RSVP to office11@acvo.org ) Attendees: ACVO Diplomates (both currently participating in and/or considering the program), clinic managers, office staff, PR staff, veterinary technicians and anyone else involved in the program. Description/Format: Learn how you can make the Service Dog program a PR success for your clinic and increase your ROI. The course will be designed to help veterinarians and staff understand the increasingly positive benefits that come with participation in this growing program; specifically the results of taking the promotion of your program to a local level. In 2010 the national program reached of over 87 million people and to date the 2011 preliminary results already show a reach of over 115 million. Individual clinics are investing a little time and resources to promote their event locally and it is paying off. Hear from others who have successfully harnessed the energy from this event to promote locally. The course will be split into three sections. First, Fetching Communications, our PR firm for the event, will review the program, why it is so successful and their recommendations of what can be done on a local level to achieve similar recognition. This will cover both things that could be done internally and use of external resources. Our own creator of the program, Dr. Bill Miller, will address attendees regarding the detailed records and results of his internal promotion of this event over the past four years. He has accumulated very interesting information regarding his clinics' ROI. Finally, we will open the floor for some discussion about what worked and what didn't on a local scale…sharing ideas for the last 15 minutes of the program.

PRACTICE MANAGEMENT COURSES

Wednesday, October 26th

5 Practical “Must Know” Ways to Use Social Media in a Specialty Practice

Practice Management for your ACVO/Merial Service Dog Event - Increase your Return on Investment (ROI)!
(FREE Course - open to veterinarians, technicians and office staff!)

Course #1: 5 Practical “Must Know” Ways to Use Social Media in a Specialty Practice

Time: Wed, October 26th, pre-congress, 2:00 - 4:00pm

Cost: $65.00

Description: If you have been on the fence about the need to engage in social media for your specialty practice, it is time to get off. Your clients are there and you need to be, too!

One of the reasons veterinary visits are down is the way that pet owners are using the Internet to direct their veterinary care choices. Specialists can take advantage of this tendency to tell their stories online to educate the public and to work better with referring veterinarians as well. This talk will cover 5 practical ways to use the web more effectively to increase awareness of veterinary specialty services and build your practice.

Sponsored by:

Karyn Gavzer

Karyn Gavzer, MBA, CVPM

President
KG Marketing & Training, Inc.
Springboro, OH 45066
www.karyngavzer.com
937-748-1156

Biography
Ms. Gavzer is a practice management consultant specializing in marketing, training and customized solutions. She says her job is to help practices “go and grow” with new ideas and practical plans.

Karyn has an MBA and she is one of less than 200 certified veterinary hospital managers (CVPM) in North America. She is a member of the American Animal Hospital Association (AAHA), an AAHA adjunct faculty member and one of the founders of VetPartners (formerly the Association of Veterinary Practice Management Consultants and Advisors).

Karyn is particularly well known for helping practices with strategic planning and with implementing improvements from the AAHA compliance study. She is a sought-after consultant, speaker and writer on these and other management and marketing issues. Above all else, Karyn says she is a pet lover and one of the people that walk through the front door of your office every day. She makes a point of sharing that perspective in all of her work.

Karyn lives in Springboro, Ohio.

Course #2: "Practice Management for your ACVO/Merial Service Dog Event - Increase your Return on Investment (ROI)!"

Time: Wed, October 26th pre-congress, 4:00-5:00pm

Cost: No charge (just RSVP to office11@acvo.org )

Attendees: ACVO Diplomates (both currently participating in and/or considering the program), clinic managers, office staff, PR staff,
veterinary technicians and anyone else involved in the program.

Description/Format: Learn how you can make the Service Dog program a PR success for your clinic and increase your ROI. The course will be designed to help veterinarians and staff understand the increasingly positive benefits that come with participation in this growing program; specifically the results of taking the promotion of your program to a local level. In 2010 the national program reached of over 87 million people and to date the 2011 preliminary results already show a reach of over 115 million. Individual clinics are investing a little time and resources to promote their event locally and it is paying off. Hear from others who have successfully harnessed the energy from this event to promote locally.

The course will be split into three sections. First, Fetching Communications, our PR firm for the event, will review the program, why it is so successful and their recommendations of what can be done on a local level to achieve similar recognition. This will cover both things that could be done internally and use of external resources. Our own creator of the program, Dr. Bill Miller, will address attendees regarding the detailed records and results of his internal promotion of this event over the past four years. He has accumulated very interesting information regarding his clinics' ROI. Finally, we will open the floor for some discussion about what worked and what didn't on a local scale…sharing ideas for the last 15 minutes of the program.